How to monetize Facebook in 2025

Want to make money on Facebook in 2025? Learn about eligibility, payouts per 1,000 views, and more.

Facebook is one of the oldest social media channels, but it’s still a great place to make money. Today, you’ll learn how Facebook monetization works in 2025.

We’ll cover:

• Why should you monetize Facebook content in 2025?

• First things first: Create a solid, quality-driven Facebook page

• Facebook monetization requirements for 2025

• The Facebook monetization setup process

• Which countries are eligible for Facebook monetization in 2025?

• Facebook monetization policy issues

• How many followers and views do you need to get paid on Facebook?

• What does Facebook pay per 1,000 views?

• How to monetize Facebook Reels

• Try more Facebook monetization tools
  

Why should you monetize Facebook content in 2025?

We’re sure you’ve seen tons of content detailing how to make money on Twitch, TikTok, Instagram, X/Twitter, YouTube, and more, but don’t forget Facebook. You can still monetize content on the Zuck’s debut social media platform, and it’s not to be sniffed at.

Whether you’re working as a freelancer or part of a wider creative team, there’s value for both you and your audience. After all, Facebook racks up more than eight billion video views per day, so the audience is there!

Unlocking Facebook monetization’s full suite can be harder than with other social media platforms. This makes it more of a goal to aim for, rather than something you can start right away.

First things first: Create a solid, quality-driven Facebook page

We’ll describe the Facebook monetization requirements in a minute, but before we get into that, you’ll need to create a Business page. This requires an existing Personal account, which acts as an admin. The link between the two won’t be visible to your audience, so your wild vacation photos are safe.

Once your Business page is up and running, it’s time to populate it with content. Think about your target audience, content calendar, brand voice and image, and more. Need some inspiration? Dig into our article on how to get more Facebook followers.

It’s worth looking to your other social media channels for followers, too. Do you have an engaged, passionate following across several platforms, or is there one that stands out in particular?

It’s worth checking out the buzz and engagement on your Instagram, given it’s owned by the same parent company as Facebook, Meta. This means some of your followers might have linked their Facebook and Insta accounts, making it a little easier to get them on board.

If you can convince your fans not to just follow your different social media pages, but interact with them, you’ll be well on the right track. We’ve put together a few handy guides in this area, including tips on how to get your first 1,000 followers on Instagram, and ten tips to get more subscribers on YouTube.

Facebook monetization requirements for 2025

Ready to go? Let’s run through the Facebook monetization criteria, step by step.

Facebook monetization eligibility: The numbers

So, how many followers do you need to enable Facebook monetization? Technically, you don’t need any, but you’ll have to bump those numbers up to access the tools.

The lowest follower requirement comes with Facebook Stars, for which you need 500. We’ll explain other features like in-stream ads in a few moments, but as a starting point, 500 followers is the aim.

On top of that, your page needs to be at least 90 days old — this tells Facebook that you have an established presence. That aside, you must be at least 18 years old. You’ll also need to live in an eligible country, and follow the platform’s Community Standards, Partner Monetization Policies, and Content Monetization Policies.

Community Standards & Community Guidelines

These guidelines cover the basics of what is and isn’t allowed on Facebook and Instagram. They touch on everything from data privacy to copyright infringement, restricted goods and services to spam and misinformation.

Brush up on Facebook’s Community Standards here, then hop over to Instagram’s Community Guidelines. Even if you’re only creating content for one platform, you’re still required to follow these rules.

Partner Monetization Policies

Monetizing content across any Meta platform, including Facebook and Instagram, means that you’re bound to follow the Partner Monetization Policies. These include payment terms, ensuring that your content is original, and more.

Read about Facebook’s Partner Monetization policies here, and Instagram’s here. As with the Community Standards & Community Guidelines, it’s best not to break the rules on either platform.

Content Monetization Policies

These policies cover similar ground to the Partner Monetization Policies, but zone in on specific pieces of content. The key points include restrictions on clickbait, soliciting engagement, and misleading medical information.

Read Facebook’s Content Monetization Policies here, and Instagram’s here.

The Facebook monetization setup process

Once you’ve checked all of the boxes, you can kick off the Facebook monetization process in a few steps. Here’s what it looks like:

1. Head to the Meta Business Suite and log in, either on desktop or mobile. This used to be called Facebook Creator Studio, and it’s where you upload content and monitor performance. Creator Studio doubles up as an Instagram tool, so you might be familiar with it if you’re already monetizing Insta content.

2. Head to the column on the right-hand side and click ‘Monetization’. From there, you can check out the ‘Overview’ section, which will tell you what kind of monetization you’re eligible for.

3. Make sure your details are correct, then click ‘Set up Monetization.’ You’ll then receive a confirmation email from Facebook for Creators.

Which countries are eligible for Facebook monetization in 2025?

While Facebook monetization is widely available, it’s not rolled out everywhere yet. For example, Facebook monetization in Kenya, Nigeria, the UK, the US, Sweden, France — no problem. If you’re a creator from Nepal, Pakistan, or Zimbabwe, you won’t be able to monetize content.

Click here for a full list of eligible countries. Bear in mind that Facebook monetization eligibility also depends on the language spoken within the content, and may not be available for multiple-language videos.

Facebook monetization policy issues

If you’ve accidentally violated a Facebook monetization policy, chill out — you should be able to fix it.

Facebook will send you a notification, which will outline the issue. If you miss the alert, you can find the details in Meta Business Suite. Click the ‘Monetization’ option, select ‘Policy issues’, then ‘Recent violations’. Your issue should display here, and you can take action to resolve it.

Want to crank your content up a notch? You’ll need a pro soundtrack. Luckily, we’ve got more than 50,000 tracks and 200,000 unique sound effects and variations to choose from. Check out our catalog below, and keep reading for a rundown of the core Facebook monetization options.

How many followers and views do you need to get paid on Facebook?

So, we’ve learned how to activate monetization on Facebook. Here are the different tools available, the Facebook monetization requirements you need to hit, and more.

In-stream ads

To secure pre-, mid-, and post-roll Facebook ads for your on-demand and live video content, you need to:

• Follow the Facebook monetization requirements mentioned earlier

• Have at least five active videos, all more than a minute in length

• Have at least 600,000 minutes of views in the last 60 days

• Have at least 10,000 followers

It’s worth noting that Facebook monetization is going through a transitional period. Those currently monetizing with in-stream ads can still do so, but fresh applications have closed. This is because Meta is introducing a broader Facebook Content Monetization tool in 2025, which will include in-stream ads, reels, and the Performance Bonus program.

Part of the new Facebook Content Monetization rules may even make it easier for everyday creators to earn money. For example, the platform introduced a beta monetization tool called ProMode in late 2024, which allows micro-influencers to earn money with in-stream ads. If this rolls out further, it means that users with regular family-and-friends accounts — not just Business pages — can enjoy monetization.

Subscriptions

If you have a dedicated squad of followers, it’s worth investing in a subscription model. This means that they pay a monthly fee to receive exclusive content — it’s a lovely way for people to support the creators and brands they care about.

If they subscribe via desktop, you’ll receive 100% of the subscription fee, minus any taxes. If they sign up via Android or iOS, you’ll bag 70%, as the rest goes to the mobile provider. To get in on the action, you need to:

• Follow the Facebook monetization requirements mentioned earlier

• Follow and agree to Facebook’s Fan Subscription Creator Terms

• Have at least 10,000 followers, or more than 250 return viewers

• Have either 50,000 post engagements or 180,000 minutes watched in the last 60 days

Brand Collabs Manager

If you partner with a brand that chimes with your values, it’ll lend your content a level of authenticity. To get paid for working with brands, you’ll need to access the Meta Brand Collabs Manager. This requires you to:

• Follow the Facebook monetization requirements mentioned earlier

• Have at least 1,000 followers

• Have at least one of the following in the last 60 days: 15,000 post engagements, 180,000 minutes viewed, or 30,000 one-minute views of three-minute videos

Once you hit these requirements, you can access the Brand Collabs Manager. Here, brands search for creators they feel are best suited to their campaigns.

At the time of writing, new applications for the Meta Brand Collabs Manager are paused. Hopefully they’ll open up again in the future.

Facebook Stars

Facebook Stars are cute. They’re bite-sized, digital tokens that viewers buy to show their appreciation. They can be sent for on-demand, live, reel, photo, gaming, and text-based content.

For every Star you receive, Facebook gives you $0.01. That doesn’t sound like a lot, but if you have an established fanbase, the dollars start counting themselves.

Activating Facebook Stars requires you to:

• Follow the Facebook monetization requirements mentioned earlier

• Maintain a follower count of more than 500 for at least 30 consecutive days

What does Facebook pay per 1,000 views?

Facebook monetization won’t make you millions overnight, but that doesn’t mean it’s not worth doing. While there’s no set number, users have reported earnings between $0.01 to $0.03 per ad-supported video view — ‌this averages at $20 per 1,000 views.

You can roughly work out how much Facebook pays per 1,000 views with the below equation:

(Ad CPM x ad views)/1,000 = Your earnings

Ad CPM means ‘cost per mille.’ This is the price paid for 1,000 impressions on a Facebook ad, depending on what kind of content you create, your target audience, and so on.

For example, if an in-stream ad’s CPM was $4 and your video received 10,000 views, it would net you $40. That’s not a life-changing sum, but people make good money on Facebook by building up a bank of these kinds of videos.

How to monetize Facebook Reels

Reels monetization used to be invite-only, but now it’s available to anyone who qualifies for in-stream ad monetization.

There are two types of ads on Facebook Reels: banner ads and sticker ads. The former appears semi-transparent at the bottom of a reel, while the latter is a static image which can be placed anywhere within the reel.

How to monetize Facebook Stories

Since March 2025, Facebook Stories are monetizable. As long as you’re already eligible for monetization, you’re good to do so with Stories. This fresh revenue stream encourages users to share existing reels on their Stories, as well as original Story content. Payouts are based on how well the content performs.

Try more Facebook monetization tools

Still looking for more Facebook monetization options? You’ve come to the right place.

Performance Bonus program

The Facebook Performance Bonus is an invite-only perk, usually offered to viral or high-performing creators who’re already monetizing content. The program dishes out extra payments based on engagement, offers one-time payouts for bespoke content, and gives participants a chance to double-dip on eligible Instagram earnings.

Level Up program

If you create Facebook gaming content, consider the Level Up program. As long as you have the below, you’re good to go:

• A Gaming Video Creator Page

• Streamed gaming content — with the game tagged — for more than four hours across two of the past fourteen days

• More than 100 followers

This unlocks Stars, chatbots, in-stream ads, limited subscriptions, and more for your gaming content.

Affiliate marketing

Affiliate marketing is a referral process in which an online merchant or advertiser shares a tracking link with an external partner, also known as an affiliate. The affiliate shares the link with potential customers, and once an action is completed — usually a purchase — via the link, the affiliate receives a commission.

To sweeten the deal for the customer, affiliate links often provide a discount. Low-level deals offer the affiliate around 5% per action, but high-end, luxury programs and agreements can be as chunky as 50%.

Promote and sell products, services, and merch

Selling products and services, both physical and digital, is a neat way to make money on Facebook. But we know how it goes — it’s difficult to balance genuine content with the hard sell, right? If you can complement your economic drive with your creative spark, there’s no reason you can’t create entertaining content that promotes your product at the same time.

Connect your chosen ecommerce platform to Facebook, which will grant access to Facebook Shops. This allows users to browse your store seamlessly, without ever leaving the platform.

Hook them with product demos, comparison videos, tutorials, unboxing videos, customer testimonials — don’t hold back. As long as it doesn’t feel out of character, explore this option and monetize Facebook by turning it into your own storefront.

Facebook monetization can be a struggle, but if you have an engaged, growing viewership across multiple platforms, it’s worth the hard work.

If we’re talking hard work, there’s something else that’s worth the investment: music. After all, the soundtrack can make or break your content — why let one needle-drop derail your project? Epidemic Sound’s got you covered.

Our catalog is high-quality, affordable, and safe. An Epidemic Sound subscription goes beyond royalty-free music, removing the headache of licensing and freeing you up to do what you do best. You can enjoy the safety of our license hand-in-hand with our massive catalog of 50,000 tracks, covering just about every genre you can think of. You’ll also gain unlimited access to our advanced search functions — finding the right sound’s never been easier.

It’s better than royalty-free. It’s worry-free. Get started with Epidemic Sound below.

How to monetize Instagram in 2025

Learn how to monetize Instagram and cash in on your growing Instagram presence, high engagement, and expanding reach.

This guide explores strategies for content creators and businesses to turn their efforts into income and maximize the platform’s potential in 2025.

• Learn how to monetize on Instagram in 2025 through sponsored posts, affiliate and influencer marketing, subscriptions, and selling custom products.

• Use Printify’s tools to design and sell unique merch to your Instagram followers without any upfront costs.

• Nano-influencers with as few as 500 followers can start earning by focusing on engagement and authentic content.

• Instagram monetization is available to eligible Business and Creator accounts that comply with content guidelines.

• Features like Instagram Shopping, Reels gifts, and crowdfunding offer diverse ways to earn while engaging your audience.

• What is Instagram monetization?

  Successful Instagram monetization involves earning income through the platform using either a Business or Creator account. From selling products, creating content, and affiliate marketing to running a sponsored post and video ads, there are various ways to make money on Instagram.

  As of 2025, Instagram has over 2 billion monthly active users, making it a lucrative platform for potential income.

  Monetization doesn’t require a massive following either – even accounts with as few as 500 followers can start earning.

  Instagram monetization requirements:

  • Be at least 18 years old.

  • Use a Creator or Business account.

  • Live in a region where monetization features are available.

  • Have a bank or PayPal account for payments.

  • Adhere to Instagram’s content and community guidelines without violations.

Guide to Monetization Requirements for TikTok, Instagram & More

In 2025, there are several ways to make money as a social media creator. Instagram, YouTube, Facebook, and TikTok all offer monetization programs that you can participate in once you hit a certain number of followers (or subscribers) and meet other eligibility requirements. You can also monetize your social media with affiliate marketing, which doesn’t require you to meet the same conditions.

In fact, you can start affiliate marketing no matter how many followers you have. Read on to learn how you can start earning a profit from your social media accounts.

Instagram Monetization Eligibility: Everything You Need to Know

When it comes to making money on Instagram, there are several routes. You can make money directly on the app through Instagram’s monetization opportunities, or you can make money via brand partnerships and affiliate marketing.

To earn an income from Instagram’s in-app features, your account must meet certain criteria. Currently, there are four in-app monetization opportunities: subscriptions, reel ads, badges, and opening an Instagram shop.

Instagram Subscriptions

Instagram subscriptions allow you to offer bonus content behind a paywall. Loyal followers will pay a small monthly fee to support you and access additional content.

The Instagram monetization eligibility criteria for their subscription feature specify that you must:

• Have a professional account

• Have at least 10,000 followers

• Be at least 18 years old

• Reside in an eligible country

• Comply with Instagram’s policies, community guidelines, and terms of use

• Share accurate information

• Have authentic engagement that is not boosted by bots

Once you meet the above criteria, you can set up an Instagram subscription on your professional account. Find out if you’re eligible for subscriptions by visiting your account settings.

On Instagram, navigate to your professional account dashboard. You will see a button that says, “Set up subscriptions” if you are eligible. If it’s not there, then you aren’t yet eligible to use subscriptions.

Reel Ads

Instagram is now considered a video-sharing app, so creating Instagram reels is one of the best ways to grow your following and reach. Additionally, you may be able to make money with your reels using ads.

There are a few eligibility requirements to post Instagram reels ads, including that you must:

• Comply with Instagram’s monetization policies

• Have a professional Instagram account

• Live in the United States

• Be at least 18 years old

Once you receive an invite and meet the above criteria, Instagram partners will be able to place advertisements in your reels. This monetization feature rewards you based on performance. The better your reel performs, the more money you can make.

Instagram Badges

Did you know that you can make money by going live on Instagram? When you enable Instagram badges on your live videos, viewers can purchase “badges” to support you. Badges are essentially ways for your viewers to gain more recognition and make their comments and questions more visible to you as the creator. Instagram creators keep 100% of the revenue they make from the badges purchased by their viewers.

Another perk of Instagram badges is that it helps you engage with your audience. Since they are purchased live, you can thank them in real-time on your live video.

To qualify for Instagram badges, you need to have at least 10,000 followers and a professional account. You must also be 18 years old or older and comply with Instagram’s monetization policies and community guidelines.

Instagram Shop

Want to make money by selling merch and products to your Instagram followers? Now you can do it directly on the app through Instagram Shops. You can promote your shop items on your posts and reels, which makes it easy for your followers to shop directly from your feed.

In order to be eligible for an Instagram shop, you must have a professional account, be located in an eligible market, and comply with Instagram’s monetization policies.

Make Money on Instagram Through Affiliate Marketing and Brand Partnerships

You can also make money on Instagram by partnering directly with brands. Affiliate marketing allows you to share affiliate links and discount codes with your audience. When your followers shop from your links or use your code, you’ll receive a payment from the brand.

Unlike in-app monetization opportunities, you do not have to meet Instagram’s eligibility rules to get started with affiliate marketing or brand partnerships. For example, you can have any amount of followers on your Instagram account to post affiliate links, rather than needing to meet Instagram’s 10,000 follower requirement for their shop.

Many brands want to partner with nano influencers who have smaller Instagram accounts with highly engaged audiences. If that’s you, you can reach out directly to brands to pitch yourself for a partnership or ask for an affiliate code.

The easiest way to connect with brands is to use an affiliate platform like Mavely. With Mavely, you can easily create shoppable links from more than 1,200 brands and start selling on any channel right away, including on your Instagram account. You can also create your own personal Mavely MyShop store, along with a variety of other influencer tools to help you manage and monetize your account so that you can start earning an income as an Instagram creator. Depending on your eligibility, Mavely may also tap you for creator campaigns for brands that fit your niche and follower size.

YouTube Monetization Rules

For YouTube creators, you can monetize your YouTube account with ads that play before your videos. To qualify, you must comply with the YouTube monetization rules and meet the following requirements:

• You must have at least 1,000 subscribers

• You must have at least 4,000 hours of watch time on your videos in one year OR one million views on your YouTube shorts within a three-month period

You can also make money on YouTube with affiliate marketing. If you talk about products or brands in your videos, you can offer your subscribers affiliate links and codes in your video descriptions. Additionally, you can seek out brands that will sponsor your videos for a set rate.

As long as you have an engaged following, there are no subscriber or watch time requirements you need to meet to get started with YouTube affiliate marketing and sponsorships.

Facebook Group Monetization Requirements

If you run a successful Facebook group, you may be able to monetize it. Facebook offers a paid partnerships feature, but you must meet the following requirements:

• You and your brand partner must follow Facebook’s group guidelines and community standards

• Have an established presence in your Facebook group

• Live in an eligible market

• Create eligible content

You can also monetize your Facebook groups by charging a subscription fee to participate in the group.

Another option is to share affiliate links and discount codes for products that the members of your group would appreciate. For example, if you run a Facebook group for photographers, you can share affiliate links to camera gear.

TikTok Monetization Requirements in 2025

TikTok is a booming social media app that has recently introduced several ways to monetize your account. To utilize the in-app monetization opportunities, you can apply for the TikTok creator program. To get in, you must meet the following criteria:

• Be 18 years or older

• Have at least 10,000 followers

• In the past 30 days from when you applied, you must have at least 1,000 video views

• Post at least three videos in the previous 30 days before you apply

• Follow TikTok’s community guidelines

• Have a creator account (not a business account)

• Live in an eligible country

If you get into the creator program, you can use several monetization tools, including the creator fund, marketplace, tips, and more.

You can also take advantage of affiliate marketing on TikTok, and you do not have to meet the above requirements. Instead, you can share affiliate links and codes with your audience.